INTELIGENTE!!! VII EDIÇÃO DO FÓRUM MUNDIAL DE COMUNICAÇÃO EM DAVOS, SUÍÇA / 7TH WORLD COMMUNNICATION FORUM DAVOS

COMEÇA NESTA TERÇA (08.03) PROGRAMAÇÃO COM OS MAIS RENOMADOS LÍDERES DAS RELAÇÕES PÚBLICAS E COMUNICAÇÃO CORPORATIVA DO MUNDO

Alguns dos mais renomados profissionais e estudiosos do ramo de Relações Públicas e Comunicação Corporativa do mundo se reúnem na bela cidade de Davos, Suíça para a sétima edição daquele que é considerado um dos mais relevantes fóruns de debate sobre o futuro da comunicação no planeta, o #WCFDavos / Fórum Mundial de Comunicação de Davos.

O evento conta com uma ampla programação de debates nesta terça (08.03), quarta (09.03) e quinta (10.03) realizada no Centro de Convenções de Davos. A abertura do evento será comandada pelos líderes do Fórum Yanina Dubeykovskaya (Presidente e Fundadora), Yogesh Joshi (ABCI India), Simi Valär (Prefeitura de Davos), Maxim Behar (Pres. ICCO / M3 Comunicação).

No primeiro dia de debates (08.03), serão apresentados e discutidos temas relevantes como “Reputação de um País – Quem está no comando?”, “A Comunicação no Mundo Árabe”, ” O Desenvolvimento da Mídia na Era Digital”, “A Relação entre a Mídia e a Comunidade de Negócios”, “Talento x Experiência”,  entre outros assuntos de destaque. A programação será encerrada com o Jantar de Gala para entrega da premiação internacional “C4F Davos Awards”, destinada a projetos e personalidades que têm feito a diferença na comunicação mundial.

No segundo dia (09.03) a programação segue com temas importantes em debate: “A Revolução da Comunicação Vista como Missão e não como Serviço”; “Comunicação para a Paz” , “Turismo Global na Era das Comunicações”, “Quantidade ou Qualidade – Qual a Prioridade em Mídias Sociais?”, “Crise de Comunicação nas Mídias Sociais”, “Realidade nas Mídias: Influências e Responsabilidades” , “Educação na Comunicação: Como se preparar para o Futuro?”, e para encerrar a programação dois palestrantes farão uma apresentação de 15 minutos no estilo TED Talks, sobre o tema “A Chave para o Sucesso Pessoal e Profissional”, a ser apresentado por Sean Gardner (Estados Unidos) e Maxim Behar (Bulgária).

Entre o debatedores profissionais renomados e líderes de agências de comunicação e associações de diversos países como Bélgica, Holanda, Índia, Bulgária, Rússia, Estados Unidos, Inglaterra, Hong Kong, Malásia, Itália, Alemanha, Espanha e Suíça, entre outros.

O Fórum Mundial de Comunicação em Davos encerra-se nesta quarta (10.03) com um coquetel de confraternização entre os congressistas e com sessões paralelas sobre temas como “Governança Digital”, “Medindo o Real Valor das Relações Públicas”, “O Poder das Mídias Sociais”, “O Poder da Influência”. Em seguida, acontecerá uma Assembleia Geral seguida de almoço.

 

7H WORLD COMMUNICATION FORUM DAVOS – AGENDA  AND SPEACHERS

8th March 2016

 
9:00 – 9:30

Registration of all participants.
Venue: Kongresszentrum (Davos Congress Centre), Promenade 92, 7270 Davos Platz, Switzerland
Registration desk is located on the ground floor, facing the rotating gate of the main entrance.
Badges and portfolios with all promo-materials are handed upon arrival at the venue.
#WCFDavos takes place in the “Aspen” conference hall (ground floor, to the right of the registration desk).

 
9:30 – 9:45

Opening of the Forum.

Forum Chairman:

Yogesh Joshi, WCF Committee co-Chair, President of the ABCI association in India

Welcome addresses:

Simi Valär, Davos Government Member and Head of the Civil Engineering Office, Deputy Mayor of Davos
Yanina Dubeykovskaya, WCFDavos General Director, President of the WCFA in Switzerland
Maxim Behar, ICCO President, WCF Committee co-Chair, Chairman of H+K Strategies in Prague, CEO and Board Chairman of M3 Communications Group, Inc. in Bulgaria

 
9:45 – 10:45

Panel discussion: Country reputation – who’s in charge of communications, identity and trust?

Moderator:

Gabor Hegyi, WCF Committee co-Chair, Founding Managing Director of Capital Communications (Hungary)

Speakers:

Faith Muthambi, Minister of Communications of the Republic of South Africa
Vinay Sahasrabuddhe, National Vice President of the Bharatiya Janata Party (BJP) in India
Srdjana Janosevic, Chief Press Secretary at the President’s Office, Republic of Seychelles
Talk by Ms Janosevic: “A Reputation of Paradise – The Seychelles islands, separating facts from fiction.”

 
10:45 – 11:30

Panel discussion: Professional associations’ impact on regional/country markets.
Panel partner: PR HUB, Association of Italian Agencies (ASSOCOM)

Moderator:

Andrey Barannikov, Chairman of AKOS, Vice President of RPRA (RASO), CEO of SPN Communications, Russia

Speakers:

Andrea Cornelli, Ketchum Italy CEO and Coordinator of PR HUB (ASSOCOM) in Italy
Maxim Behar, ICCO President, WCF Committee co-Chair, Chairman of H+K Strategies in Prague, CEO and Board Chairman of M3 Communications Group and Board Member of the Bulgarian Association of PR Agencies
Stanislav Naumov, President of the Russian Public Relations Association
Yogesh Joshi, President of the Association of Business Communicators of India, WCF Committee co-Chair

11:30 – 12:00

Coffee break.

12:00 – 12:45

Panel discussion: Communications in the Arab world.

Moderator & Speaker:

Philippe Borremans, Strategy Director at PR Media (Morocco)

Speakers:

Mustapha Khalfi, Minister of Communications and Spokesperson of the Government, Kingdom of Morocco
Talk by Mr. Khalfi: “Media Development in the Digital Era.”
Sherwet Kafafy, Marketing and Communications Director at TAQA Arabia (Egypt)
Talk by Ms Kafafy: “The Relation between the Media and the Business Community.”

 
12:45 – 13:40

Lunch break.

13:40 – 14:00

Keynote: The Battle for Talent.
Paul Holmes
, the PR guru worldwide, Founder and CEO of The Holmes Report and the SABRE awards (UK)

 
14:00 – 14:30

Interactive Discussion: Talent VS Experience.

Moderator:

Francis Ingham, Chief Executive of ICCO and Director General of PRCA (UK)

Participants:

Gianni Catafamo, Founder of cc:catalfamo (Italy)
Sergey Zverev, President of CROS Public Relations & Public Affairs (Russia)
Paul Holmes, Founder and CEO, The Holmes Report and SABRE awards (UK)
Ekaterina Lavrova, PR-Director at Depot WPF (Russia)

14:30 – 15:15

Panel discussion: WCFDavos around the world!
Key insight and know-how shared by the Directors of WCF’s Regional Sessions in 2016.

 ● WCFDavos | Kyiv, Ukraine, 2016 > 19-20 Sept

Iryna Zolotarevych, Head of PR & GR Services at AGAMA Communications (Ukraine)

 

● WCFDavos | Łódź, Poland, 2016 > 10-11 Oct

Dymitr Romanowski, Co-founder and CEO of The Story digital branding agency (Poland)

 

● WCFDavos | Kuala Lumpur, Malaysia, 2016 > 25-26 Oct

Nurul Shamsuri, Head of Program at UCSI University, Program Director for the Communication & Information Secretariat of Wanita UMNO (Malaysia)

 

● WCFDavos | Istanbul, Turkey, 2016 > 3-4 Nov

Prof. Dr. Ali Murat Vural, Executive Board Member and Coordinator at Bersay Communications (Turkey)

 
15:15 – 16:00

Panel discussion: From digital evolution to robot revolution – Humanity, Communications, Ethics.

Moderator:

Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India)

Speakers:

Annalisa De Luca, Digital Transformations Lead at the Italian National Olympic Committee (Italy)
Evgeny Kuznetsov, Deputy CEO and Director Project Management, RVC (Russia)
Vidhu Shekhar, PhD Fellow Student, IIM Calcutta (India)
Talk by Mr. Shekhar: “Economics, Humanity and Communication.”
Human’s ability to communicate in a sophisticated manner has been a crucial foundation for Economic and Societal development. Research suggests that ability has demarcated us from other life forms and led to the formation of large societal groups based on Economics of collective well-being. Bartering, shared tool development, monetary systems, knowledge exchange and propagation, all of them require the ability of communication. Unfortunately, it has undergone a role reversal in recent times, with complex communication becoming a tool of hiding details rather than propagating overall well-being. This can cause enormous implications and actually turned into one of the significant reasons for 2008’s Global Financial Crisis. The same issue has also led to a decrease in the fundamental importance of communication as a key to the overall progress of humankind, especially in the case of emerging economies like India and China which have a larger population, and thus require more, and proper communication. This role reversal is being currently discussed in an attempt to be corrected, so that communication will again become the main driver of human and economic progress.

16:00 – 16:30

Coffee break.

 
16:30 – 17:00

Special plenary session: Must Read!
Three leading communicators from Europe, America and Asia will present their latest best-selling books with key insight form the global PR and communications industry:
Gianni Catalfamo
, Founder of cc:catalfamo (Italy)

Books: “For Friends, Not for Brands” ; “The Digital Self Manifesto”
Kara Alaimo, Ph.D., Assistant Professor of Public Relations, Hofstra University (USA)

Book:Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.”
Tanuja Kehar, Vice President Corporate Communications, Unitech (India)

Book: “Women in Business”

 
17:00 – 17:10

Round-up of the day: Highlights from Day 1 of the summit.
Yogesh Joshi, WCF Committee co-Chair, President of the ABCI association in India

 
18:30 – 22:00

C4F Davos Awards Gala Ceremony.
Location: Central Sporthotel Davos, “Tobelmühlesaal” Room
Address: Tobelmühlestrasse 1, 7270 Davos Platz, Tel: +41 81 415 82 00
Dress code: black-tie/evening-dress or smart/business/formal
Meeting hour – 18:30 h
Starting hour – 19:00 h

Presenters:

Rasha Goel, entertainer, International Correspondent, TV Host, Emmy Nominated Producer, Actress (USA)
Solly Moeng, Managing Director of DonValley (South Africa)

Opening speech by:

Scott Fahlman, Chairman of the Jury for Personal C4F Awards, Research Professor at Carnegie Mellon University, also known as the “Father” of the smiley emoticon (USA)

 

9th March 2016

 
9:00 – 9:30

Registration of newcomers.
Venue: Kongresszentrum (Davos Congress Centre), Promenade 92, 7270 Davos Platz, Switzerland.
Registration desk is located on the ground floor, facing the rotating gate of the main entrance.
Badges and portfolios with all promo-materials are handed upon arrival at the venue.
#WCFDavos takes place in the “Aspen” conference hall (ground floor, to the right of the registration desk).

 
9:30 – 10:10

Panel discussion: Communications revolutionized – seen as a Mission, not as a Service!

Moderator:

Stuart Bruce, Digital Communications, Online PR blogger, Trainer, and Consultant (UK)

Speakers:

Yanina Dubeykovskaya, WCFDavos General Director, President of the WCFA association (Russia)
Talk by Ms Dubeykovskaya: “Who will be the one to talk with the aliens?”
Armen Tavadyan, Assistant to the Chief Event Coordinator, Centennial of the Armenian Genocide (Armenia)
Talk by Mr. Tavadyan: “Communication for peace: Campaign of the Centennial of the Armenian Genocide.”

 
10:10 – 10:30

n2xlogoKeynote. Social Media Offline!
Partner of the Forum:n2-X
Vanduta Khurana
, co-Founder of n2-X and Managing Partner of Daks India

 
10:30 – 11:30

Panel discussion: Global Tourism in the age of Communications.

Moderator:

Solly Moeng, Managing Director of DonValley (South Africa)

Speakers:

Maria Schicht, Ph.D., Deputy Director of Warsaw Tourist Office, City of Warsaw (Poland)
Talk by Ms Schicht: “Virtual Warsaw. Mobile apps for tourism of tomorrow.”
Goran Filipović, Board Member, Jadranka hoteli d.o.o., Mali Lošinj Hotels & Villas (Croatia)
Nuot Lietha, Head of Communications, Swiss Convention Bureau – Davos (Switzerland)

Vasily Dubeykovskiy, CEO of CityBranding (Russia)
Talk by Mr. Dubeykovskiy: “Think locally, act globally. The new possibilities for city branding.”

 
11:30 – 12:00

Coffee break.

 
12:00 – 13:00

Panel discussion: Quantity or Quality? What is your social media top priority?
Is Quantity significant in social media and which matters more – the sheer volume of posts or the number of different SM channels? Or is it rather the relevance of your posts in combination with the channel choices? How do they engage your audience? Crisis communications in Social Media.

Moderator:

Tanuja Kehar, Vice President Corporate Communications, Unitech (India)

Speakers:

Lorenzo Brufani, Owner and General Manager of Competence Communication (Italy):
Talk by Mr. Brufani: “Social Media from Peace to War: how to manage online attacks to your Brand.”
Ali Bullock
, Social Media Speaker and Writer (Hong Kong)

Talk by Mr. Bullock: “#MakeItCount – Building a Credible Brand in Today’s word.”
Franky Saegerman, Head of Social Media & Communications for Public Diplomacy at NATO HQ (Belgium)

Open case: “World Communication Forum in the Social Media”

Olga Bereslavskaya, Ph.D., Founder of “Amazing Hong Kong” (“Amazing City Award”), Senior Investment Advisor at Qianhai Pacific World Assets Management Co., Co-founder of the World Communication Forum Association in Switzerland

 
13:00 – 14:00

Lunch break.
Special Offer: CROSS-CULTURAL-CUISINE TABLE!
One of this years specialities will be an interactive spot with a “taste-&-guess” element! :)

For this we kindly ask you to bring one or two small delicacies (snacks or/and sweets) from your home country – to share with the other participants and thus promote the idea of inter-cultural exchange!

 
14:00 – 15:00

Panel discussion: Education in Communications. How to be prepared for the future?

Moderator:

Guntram Kaiser, CEO of KaiserCommunication GmbH (Germany)

Speakers:

Enric Ordeix, VP of GlobCom, Director Development & Careers – Faculty of Comms at Blanquerna-URL (Spain)
Irina Bakhtina, VP Global Sustainable Business Communications Capability & Training at Unilever (Russia)
Talk by Ms Bakhtina: “Gap-bridging VS Gap-creating Communications.”
Fabienne Rollandin
, Executive Director External Relations, Glion Institute of Higher Education (Switzerland)
Dr. Jon-Hans Coetzer
, Executive Dean for Undergraduate Education, Glion Institute of Higher Education (Switzerland)

Maria Mordvinova, Deputy Head, Department of integrated communications, National Research University – Higher School of Economics (Russia)

 
15:00 – 16:00

Panel: Media Reality: Influence and Responsibility.

Moderator:

Sean Gardner, Co-founder of Huffington Post’s “Twitter Powerhouses Series” (USA)

Speakers:

Rasha Goel, entertainer, International Correspondent, TV Host, Emmy Nominated Producer, Actress (USA)
Bayan Tal, Senior Advisor at the Jordan Media Institute, former director general of the Jordan Radio & TV and foreign press secretary to His Majesty King Abdullah (Jordan)
Jamie Vernon, Ph.D., Chief Editor of the American Scientist, Director Science Communications & Publications at Sigma Xi (USA)
Pranbihanga Borpuzari, Assistant Editor at Economic Times Online (India)

 
16:00 – 16:30

Coffee break.

 
16:30 – 17:30

Blind Insight: Corporate heads of communications select a partner-agency!
Corporate Heads of Communications meet face-to-face Agency Heads of Strategy, challenging the latter with real company problems in a series of brainstorming fire-chats, trying to generate quick insights. The agency reps try to offer a solution. The corporate executives share publicly the conclusions of the fire-chats and announce the agency they would prefer to select as a partner for their corporate business.

Moderator:

Elena Brandt, Head of PR, Moscow Institute of Physics & Technology (Russia)

Corporate Heads:

Galina Panina, PR Director & Manager External Communications at Leroy Merlin (Russia)
Sujit Patil, Vice President Corporate Communications at Godrej Industries Limited (India)

Agency Reps:

Dr. Phil Osagie, Global Strategist at JSP Communications (Nigeria)
Lorenzo Brufani, Owner and General Manager of Competence Communication (Italy)

 
17:30 – 18:00

Real life-story shared: The Key to Professional and Personal Success!
A TED-like talk with valuable insight and tips shared by a top industry expert.
Sean Gardner, Co-founder of Huffington Post’s “Twitter Powerhouses Series” (USA)

 
18:00 – 18:15

Round-up: conclusions from the two days of the summit.
Maxim Behar, ICCO President, WCF Committee co-Chair, Chairman of H+K Strategies in Prague, CEO and Board Chairman of M3 Communications Group, Inc. in Bulgaria

 
18:15 – 18:30

Closing cocktail: coffee-break area, ground floor, Davos Congress Centre.

10th March 2016

 
9:00 – 11:00

Three parallel sessions held simultaneously, in different rooms:

Room 1 ● Training session “Digital Transformation Governance”

Gianni Catalfamo, Founder of cc:catalfamo (Italy)
During this session Gianni will take attendees through the journey that is walked by any company undergoing a successful digital transformation. Almost like an alpine guide (in keeping with the location) Gianni has learned where the difficult passages are and helps its audience through them on the basis of his field experience and using lots of real-life examples. See more.

Room 2 ● Training session “Measuring the real value of PR”

Stuart Bruce, Digital Communications, Online PR blogger, Trainer, and Consultant (UK)
During this session Stuart Bruce will guide attendees through how to measure and evaluate the real value of PR and its financial contribution to a company or organisation. He will use best practice from the IIRC’s integrated reporting standards and AMEC’s Barcelona Principles to guide attendees through how to demonstrate how PR contributes to the success of a company or organisation. The session provides attendees with both a theoretical understanding and practical tips.

Room 3 ● Official Assembly of the members of the WCFA association

 
11:00 – 11:30

Coffee break

 
11:30 – 13:00

Three parallel sessions held simultaneously, in different rooms:

Room 1 ● Training session “Social Media Power”

Sean Gardner, Co-founder of Huffington Post’s “Twitter Powerhouses Series” (USA)

Room 2 ● Training session “The power of Influence” (90 min)
Learn how to get everyone on board for your next project!

Katja Schleicher, CEO of Impact Communication (Netherlands)
Eva Snijders, Storyteller, Coach, Change Agent (Spain)

Storytelling is an intrinsic part of communications. By sharing our stories, we allow the audience to grasp who and what we are and find the “why”-s for joining our projects. In this workshop, Katja Schleicher and Eva Snijders will reveal the secrets of true influence through Storytelling. In 90 minutes, you will learn how to find, shape and share stories that connect easily with other people and invite them to jump on board with you.

Outlines of the session:

  • – Story Harvesting: where (your) stories live and how to meet them
  • – Story Shaping: how to shape an effective story
  • – Story Telling: how to tell your story in a convincing way
  • – What to do next

Room 3 ● Official Assembly of the members of the WCFA association

 

 

 

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